How to make sure that old customers remember your company!

A while ago I have started my own business. This is not a big firm. I would say it is rather small. We operate just in the local district and we provide one of these services which are very popular as everyone uses occasionally. There is only 1 problem with that branch – the competition is really hard. Furthermore, all competitors provide exactly same services for the same price. In that branch, there is no place for new services neither for its variations.

There is also no possibility to law the price as it is already on the brink of profitability. Consequently, it was clear that there was not many possibilities. Even if our service was great and an employee was super nice and supportive, there was a high probability that our customer wouldn’t remember our name in a few weekd, when will be in need to use that kind of service again. Earlier we even conducted a small research that confirmed it! Therefore, after many conversations and brainstorming in our office, we decided about two essential issues.

banner

Autor: Dick Thomas Johnson
Źródło: http://www.flickr.com

To get started with, we are supposed to to have a name which is extremely easy to remember so clients can easily remember that every time when they have to use our service again. Nevertheless, it is not so easy as it may seem to be. Most of the companies possess quite easy names. The big issue is that easy doesn’t automatically equals to easy to remember. So, we have decided to choose only 1 word. This word is directly connected with our branch and services. As a matter of fact, it is actually the first word that comes into your mind when you wonder about this kind of services.

Second, we came to a conclusion that we will to create banners. But this was not just creating banners. Many firms have banners but this doesn’t naturally mean that customers remember them and can recognize them. As I wrote, we wanted our customers totally remember us. In consequence, we didn’t try to speculate how to design (read more digital smile design) a successful banner. We asked specialists in banner printing nyc sector about their experience. As a result, we obtained all info that we needed regarding how our name should be placed on the banner so this graphic is simple to recognize.

You wish to see another aspekt of current problem? Read more helpful clues underground mining machinery, it should show unusual perspective on topic we published here.

Finally, I am pretty happy to say that as a result of two above mentioned methods, turnover of my business has increased by 15% in last 3 months!